Did DigiDaigaku Superbowl Ad Fly or Bomb?

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For today

• What happened with DigiDaigaku Superbowl ad

• A startup trying to solve IP rights in web3

• The Sneakies

But before we begin, we have an announcement for you. We are now on Twitter!

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What Happened With DigiDaigaku Super Bowl Ad

We were excited when we heard LimitBreak was taking Super Bowl LVII by storm with an ad for DigiDaigaku.

There was imagination of NFT domination like we saw with Coinbase going down last Super Bowl.

Then this happened...

The ad was slick looking. Then again, who isn't a sucker for waifus? 🤷‍♂️

Some action happening, all pulling your attention to scan the QR code. 👍

Then things fall apart when you scan the QR code. It takes you to Gabe Leydon's Twitter page. Someone in marketing was sleeping on the wheel for this one 🤦‍♀️.

Despite this, they were able to giveaway 4k NFTs, according to Gabe.

So it seems things worked out but could have been better...

Here at Lootbox, we aren't about casting stones without telling you how we would do it.

So let's put our marketing hat on

• First, send the people to the registration landing page - https://digidaigaku.com/dragons

• Consider the audience watching the Superbowl. Most probably don't have a self-custody wallet. We make the ask simple for them - instead of having them go through the wallet connection process right there, remove the friction and have them drop their email.

• This does two things. We have a direct line to those interested that we can reach anytime, and we can send the instructions to complete the registration to win the free mint.

If you missed the ad and want to see it?

Rightsfually Innovates IP In Web3

The idea of IP (Intellectual Property) has been crucial to giving value to content creators' hard work and creativity.

However, as we've seen time and time again, protecting IP in the digital world can be a real headache, and web3 is no exception. Picture trying to avoid all the ghosts in Pac-Man without those sweet protective cherries - it's just not a fun game.

Enter RightsfuAlly - a platform that promises to revolutionize the way IPR (intellectual property rights) is managed in the digital space.

Here's the skinny on what Rightsfually is about:

• RightsfuAlly is a one-stop shop for managing your IPR.

• It's where you can protect your creative content and ensure you're getting paid what you're owed.

• They cover music, art, code, or anything else.

• With Rightsfually, you can say goodbye to worrying about revenue leakage or fighting for your rights.

• They also have a content distribution network that connects you directly with fans and buyers.

• It is integrated with TheAlly.xyz, so you can take advantage of all the other cool tools and services the platform offers.

Check them out here.

The Sneakies

• Ajuna Network raises $7 million with the aim of offering a simpler way to build incentive layers into its games by developers using Unity and Unreal Engine.

• AR Developer Jadu drops a teaser video for its next-gen fighting game following their $36 million raise in May 2022.

• Amid regulatory scrutiny in crypto, PayPal pauses stablecoin work.

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